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Broadcasting

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Program Description

This bachelor of science degree offered through the Department of Communication and Media presents a mix of radio and television production courses to prepare you for the audio and video challenges of Web2 and beyond. A course in web content and management makes sure you are up to speed on emerging media — and ready for that job that hasn’t even been invented yet.

In the last 10 years, our students have won over 300 state and national awards in radio and TV. From our podcast TV show, “EPIC,” to our award-winning sportscast on our four radio stations, students in our department learn and do.

A unique feature of this program is a two-semester in-house agency experience where students gain practical experience. A senior capstone course prepares students for a career search and requires the completion of a professional portfolio.

Mission

The mission of the Department of Communication and Media is to prepare credible, creative Christian professionals for a world where the mastery of communication skills and technologies is essential. We accomplish our mission by helping students produce, publish and perform original work that is both ethical and effective.

The department offers seven majors:

Generally, the bachelor of science programs are 62 hours, and include a unique in-house agency experience. The bachelor of arts programs are 46 hours and require a minor. Please see specific requirements and course descriptions for each major in a separate section of the catalog.

The department also offers seven minors:

  • Advertising and Public Relations
  • Broadcasting
  • Communication Studies
  • Drama
  • Professional Writing
  • Speech
  • Video/Film

Career opportunities

The study of communication will help you develop useful skills in such fields as ministry, mass media, theater, business, government and social services. Our program is particularly appropriate for positions involving public relations, broadcasting, corporate communication, public information management, employee communication, training and development, and print journalism.

Program strengths and emphases

The study of communication at Spring Arbor University is a hands-on experience with a foundation in classical and Christian perspectives. All students complete a core sequence that promotes a thoughtful and ethical understanding of communication principles and best practices. Throughout the program, you will apply these principles.

We offer extracurricular opportunities in writing, acting, broadcasting, designing, producing and researching in addition to practical hands-on experiences in the classroom. Each year, students win awards in state and national competitions and engage in meaningful internships.

 

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