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Digital Media — Broadcasting

Impact audiences through clear and creative audio and video production. Gain hands-on broadcasting experience through on-campus opportunities and internships.

Prepare for a career behind — or in front of — the camera or microphone.

Whether you want to work in radio or television, online or in a studiobehind or in front of the camera or microphone, Spring Arbor University’s Digital Media — Broadcasting program will prepare you for a rewarding career! Learn to write and produce work that commands attention and respect — and points others toward the love of Christ. By taking courses on emerging media, you’ll be ready for jobs that haven’t even been invented yet.



Program Stats

50 credit-hour major
18 credit-hour minor
12 credit-hour endorsement
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Digital Media — Broadcasting students gain hands-on experience through courses in audio and video production, content creation, website management, popular culture and social media. Additionally, students gain practice working with clients through a two-semester, in-house agency experience. A senior capstone course prepares students for their career search and requires the completion of a professional portfolio.

Digital Media — Broadcasting students are required to complete a 3-6 credit-hour practicum.

Students in the Digital Media — Broadcasting program may choose to substitute coursework by participating in the American Studies Program (Strategic Communications) in Washington, D.C. or the Contemporary Music Center Program in Nashville. Both of these off-campus, semester-long programs are offered by the Coalition of Christian Colleges and Universities (CCCU). Find out more at

As a Digital Media — Broadcasting student, you’ll likely take several of the following key courses:

  • AUD 174 Radio Production (3)
  • VID 202 Video Production (4)
  • WRT 216 Writing for the Media (3)
  • COM 317 Digital Influence (3)
  • AUD 321 Sound Design (3)
  • COM 324 Web Content and Management (3)
  • VID 410 TV Producing and Directing (2)

Find a complete list of Digital Media — Broadcasting courses in the undergraduate catalog.

The Digital Media — Broadcasting program seeks to prepare credible, creative Christian professionals for a world in which the mastery of communication skills and technologies is essential. By helping students to produce, publish and perform original work that is both ethical and effective, our Digital Media — Broadcasting faculty equip students in this program for careers in any of the following areas.

  • Broadcasting
  • Business
  • Corporate Communication
  • Film
  • Freelance Production
  • Government
  • Journalism
  • Mass Media
  • Ministry
  • Podcasting
  • Public Information Management
  • Public Relations
  • Radio
  • Social Services
  • Television
  • Theater
  • Video Production

During your studies at SAU, you’ll have opportunities to make practical application of what you’re learning in class through on (and off) campus programs. Where will you find your niche?

“Will Shoot for Credit” Short Films Screening: During this end-of-semester event, the SAU campus community gathers to view the best short films and videos of the semester. It’s a night of original entertainment, fresh popcorn and familiar faces on the big screen! Many of the short films screened during “Will Shoot for Credit” have gone on to win awards at regional and national contests and festivals.

“Almost Chapel”: This student-produced weekly video series containing news, announcements and general shenanigans is aired before Chapel for campus students. Find your place behind — or in front of — the camera on the “Almost Chapel” set.

SAU Radio: Gain hands-on broadcasting experience through SAU Radio! Host your own radio show on 89.3 The Arbor, our student station, or get involved at, our professional station.

“The Pulse”: Practice your free speech and show off your writing, editing and/or graphic design skills by joining “The Pulse,” SAU’s student-led news magazine.

Event Promotion: Use your communications skills to help promote departmental and other campus events! Help spread the word about what’s happening on campus!

At SAU, you’ll find professors who care about you personally. As a Digital Media — Broadcasting student, you’ll learn from the following experienced and caring faculty members:

  • Dorie Shelby, Professor of Communication, Dean of the School of Communication, Media and Fine Arts
  • Wally Metts, Professor of Communication
  • Mary Darling, Associate Professor of Communication
  • Gwen Hersha, Assistant Professor in Communication