At the first annual Cougar Nation Athletic (CNA) Awards banquet on Sunday, May 7, SAU Athletics introduced a new branding system that will set the visual direction of Cougar Athletics for years to come. The rebranding coincides with the 50th anniversary of Cougar athletics.
The new brand identity is exclusive to SAU Athletics and includes new primary and secondary marks, as well as custom typography and numbers.
“Our goal was to develop a complete and unifying brand identity that not only honors our rich tradition, but is a powerful representation of who we are and who we aspire to be,” says sports information director Chris Bauman.
Conversations about the need for rebranding have been happening within SAU Athletics for the last few years. The department’s recent partnership with BSN Sports and Nike brought a new excitement into Cougar Athletics that prompted efforts to move forward.
“Going through a brand identity launch is a great opportunity for us to create a consistent and modern look that keeps us relevant and memorable,” says director of athletics Ryan Cottingham. “Chris Bauman and his team have done an outstanding job putting SAU Athletics in a position to excel through our redesign.”
The creation of the new logo has been nearly a year in the making and has involved many segments of the SAU community. Rickabaugh Graphics of Gahanna, Ohio, which has created or updated athletics brands for more than 70 universities, including Ohio State, Baylor, Texas and Connecticut, designed the new marks.
The redesigned logo and typeface will provide uniformity and a wider variety of arrangement and usage across all athletic materials. The vigor and kineticism that the marks evoke will provide motivation and inspiration to new, current and future generations of Cougars.
The new logo will be immediately implemented by the athletic department, as well as all 19 SAU teams. The new marks will be featured on uniforms as early as this fall, as SAU will begin phasing out the old logos on campus.
Along with the new brand, SAU is excited to unveil a revamped saucougars.com, which features everything fans need to follow the Cougars. SAU Athletics has also redesigned its online store, saucougarsgear.com, where fans can purchase gear featuring the new logo.