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Marketing & Communications

How may we tell your story?

We are in the storytelling business – whether it be through words, pictures or images, we want to tell the stories of Spring Arbor University.

But we need your help! There is always a story to tell and we want to tell yours. As a department, what are your students and faculty doing that makes you beam with pride? As an office, how are you helping this university be the top tier institution that it is? As a student, alum, athlete, adjunct faculty member, longtime supporter, parent, how do you help Spring Arbor University be all it can be?

We want to know your story, then let the world know.

How we tell your story is where our expertise as communicators comes in to play. Whether it’s through a press release, through a website, through a brochure, through a video, or through our SAU Journal, for us the sky’s the limit. We will help you develop a communications strategy in which we use our expertise to target just the right communication devices to ensure your story is told in the way that best represents you and Spring Arbor University.

About our servicesInitiate a projectPlace an order

Initiating a project

Initiating a progect

Projects can vary from postcards, to posters, to web edits, to weekly announcements. If marketing services are needed for a project, it needs to be initiated through our website. Doing so will allow us to gather the necessary information for the project to ensure a smooth and efficient process for all involved.

  1. Go to arbor.edu/initiate or click the button above
  2. Select the project type by checking the necessary boxes (more than one box can be selected).
  3. Give the project a title.
  4. Fill out the Project Goals section. Please be as detailed as possible in the section—the more information we have on the project, the smoother the project will go.
  5. Provide the required information in the rest of the fields (marked with a red asterisk) and click submit.
  6. Once submitted, the project information will be sent to M&C
  7. The project manager will follow up with you to let you know that the project information has been received as well as to let you know what timeline the project can be completed on.
  8. Due to the varying project load in M&C, the timeline originally provided in the project initiation form may not fit into the project queue. If so, the project manager will work with you to determine a new in-hand date.

Ordering stationary, envelopes, business cards

Ordering stationery, envelopes, business cards

Ordering customized stationary for your department can be handled entirely online. Use the following steps to order stationary through the Mitchell Graphics storefront:

  1. Go to arbor.edu/order
  2. Click on the “Place an Order” button.
  3. Log in to the Mitchell Graphics website
    1. If this is your first time logging in, use the following username and password:
      1. username: SAUspringarbor
      2. password: SAUspringarbor101
    2. Once you log in, you’ll be prompted to create a new login and password. Use this new login on the Mitchell Graphics website to place an order.
  4. Once logged in, you will be taken to the main menu to place an order
  5. To begin an order, click “Product Catalog” and then “Corporate Stationary.”
  6. You will then see four products available to order: Business cards, envelopes, letterhead, and notecards (notecards can be ordered by clicking “Select >>” after “Corporate Stationary” is clicked).
  7. Click on any of the categories (business card, envelope, or letterhead) and then click the “select >>” button (for envelopes, there are multiple sizes you can order).
  8. Change the quantity needed for the order (different products have different minimums for which you can order) and then click “Next >>.”
  9. Fill out the necessary information for the document you are ordering.
    1. Business card: title, email, at least one phone number, the department you are in as well as the address of the university or site where your office is located. Leave the web address as-is (arbor.edu).
    2. Envelope: department and proper return address.
    3. Letterhead: department, address, phone, and leave the website as-is (arbor.edu).
    4. Notecard: You have the option of selecting a department if need be.
  10. Click “Add to Cart >>” once you’ve reviewed the proof of the design.
  11. Go through the check-out process by providing the required information
  12. Once submitted, the order will go through M&C for review. Once approved, the order will be sent on Mitchell Graphics and the prints will be delivered to you.
  13. Invoices will be processed by M&C using the account number provided during the checkout process.
  14. If any questions arise during this process, please reach out to Marketing Project Manager, Mark Adkins (adkins@arbor.edu or x1709)

Graphic standards guide

Graphic Standards Guide

Trying to follow the rules, but aren’t sure what they are, exactly? Learn more about the correct uses for the SAU logo and academic seal, what the school colors are (exactly) and what colors complement that blue and gold. Learn about approved fonts and more about departmental expressions. Have a question, graphically-speaking? Let us help you. Check out the graphic standards guide.

University logos

Requesting university logos

With the redesigned logo, M&C can also create expressions of the university logo customized to your department (see examples below).

 

     

To request an expression of the university logo:

 

  1. Go to arbor.edu/initiate
  2. Select “Other” as the project type.
  3. Enter “Logo Request: [insert department name here]” in the Project Title.
  4. Fill out the rest of the required info and click “Submit”

Email signatures

Email signatures

Need to create an e-mail signature, but wondering how it should look and what it should say? Here’s an example of a professional e-mail signature:

John Doe
Admissions Representative
Spring Arbor University
106 E. Main St.
Spring Arbor, MI 49283
o 517.750.1111 | f 517.750.1112

arbor.edu

Policy on Recruitment Materials

Policy on Recruitment Materials

The Spring Arbor University (SAU) office of Marketing and Communications (M&C) is responsible for making sure that all marketing and recruiting information used by the university is accurate for prospective and current students.

Accuracy

M&C updates arbor.edu on a regular basis and works directly with university departments to make sure that information on the site is up-to-date and accurate. A project initiation form with which individuals and departments may submit website edits is available on arbor.edu/initiate.

M&C reviews all printed marketing materials on an annual basis to ensure that the information represented is accurate.

M&C ensures that information is accurate before sharing it digitally (via e-mail, social media and online marketing).

Distribution

M&C is dedicated to following marketing best practices (including standard recruitment cycles and timelines as well as best practices for email and digital marketing) when communicating with prospective and current students about SAU’s programs and locations.

Meet our staff

Say hello to the folks who will help you tell your story!

Jon Bahr

Jon Bahr

Vice President for Enrollment and Marketing

Beth Landis

Beth Landis

Executive Director of Marketing & Communications

Mark Adkins

Mark Adkins

Marketing Project Manager

Breanna Wooster

Breanna Wooster

Digital Marketing Manager

Michael Beachy

Michael Beachy

Content Marketing Strategist

Calla Bilhorn

Calla Bilhorn

Visual Designer

Katlyne Heath

Katlyne Heath

Content Marketing Strategist

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