In this Section

Digital Communication & Marketing

Craft compelling messages.

Learn to communicate strategically using a variety of media platforms and master the use of social media to engage users and impact culture using dynamic content. 

In this unique, interdisciplinary major, you’ll learn concepts of communication, graphic design, social media management, and marketing to prepare for a career on the cutting edge of communication, advertising and promotion. 

Program Highlights

  • Co-Curricular Opportunities 
  • Hands-On Client Projects
  • Digital Influence Curriculum
  • M1 iMac Computer Lab
  • Professional Portfolio Development 

Career Pathways

  • Social Media Management 
  • Digital Marketing
  • Content Creation 
  • Event Planning 
  • Strategic Communication 

Additional Endorsement Opportunities

  • Advertising & Public Relations
  • Audio Production
  • Digital Influence
  • Graphic Design
  • Freelance & Personal Branding
  • Photography 
  • Professional Writing
  • Speech
  • Video Production 

Core Program Courses

  • COM 100 Intro to Communication
  • COM 110 Communication Technology
  • COM 212 Rhetoric
  • COM 214 Communication Theory
  • COM 317 Digital Influence 
  • COM 324 Web Content & Management
  • COM 354 Applied Social Media
  • COM 385 Practicum
  • COM 399 Portfolio
  • COM 415 Design Thinking 
  • COM 480 Senior Seminar
  • APR 309 Advertising Strategies 
  • APR 311 Corporate Communication 
  • ART 335 Web Design 
  • MKT 221 Marketing Principles
  • WRT 216 Writing for the Media

For more information, see the course catalog on page 102.