About the Marketing Program
As an important part of any business, effective and efficient marketing plans may make the difference in the success of an organization. At SAU, students learn to generate and support important market exchanges between customers and for profit or nonprofit organizations. Students with a marketing major earn a bachelor of science (BS) degree. The Gainey School of Business professors utilize various methodologies to incorporate current marketing methods into courses, including researching and developing marketing strategies and plans for local businesses.
Some events that are held through the Gainey School of Business (primarily the marketing major) are:
- Let’s Network
- Coffee Connection
- Women in Leadership
This major also provides opportunities for students to participate in planning these events. Many of the marketing courses are hands-on and are taught through class competitions with actual clients.
Why should you choose SAU’s marketing program?
Students will learn to utilize analytical thinking and creativity for generating a marketing mix appropriate for the current business environment. The marketing curriculum facilitates student focus on effectiveness, efficiency and the overall ethics of strategic marketing.