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Marketing

About the Marketing Program

As an important part of any business, effective and efficient marketing plans may make the difference in the success of an organization. At SAU, students learn to generate and support important market exchanges between customers and for profit or nonprofit organizations. Students with a marketing major earn a bachelor of science (BS) degree. The Gainey School of Business professors utilize various methodologies to incorporate current marketing methods into courses, including researching and developing marketing strategies and plans for local businesses.

This major also provides opportunities for students to participate in planning these events. Many of the marketing courses are hands-on and are taught through class competitions with actual clients.

Why should you choose SAU’s marketing program?

Students will learn to utilize analytical thinking and creativity for generating a marketing mix appropriate for the current business environment. The marketing curriculum facilitates student focus on effectiveness, efficiency and the overall ethics of strategic marketing.

Courses, Course Descriptions & Four-Year Plan

The courses for this 49-50-credit hour major include such subject areas as:

  • ACC 221 Principles of Accounting 1
  • ACC 222 Principles of Accounting II
  • BUS 107 Foundations of Leadership and Ethics
  • BUS 271 Business Law I
  • BUS/HES/MAT/PSY 351 Statistics
  • BUS 354 Statistical Applications for Business
  • BUS 450 Internship
  • COM 110 or ART 272 Communication Technology or Introduction to Graphic Design
  • ECN 221 Introduction to Microeconomics
  • MKT 207 Advertising
  • MKT 221 Marketing Principles
  • MKT 275 Sales
  • MKT 340 Consumer Relations
  • MKT 341 Retailing
  • MKT 347 Public Relations
  • MKT 452 Marketing Research and Design
  • MKT 461 Marketing Strategy

View the course requirements and layout, course descriptions, a sample four-year plan, as well as learn more about the marketing program at Spring Arbor University in the undergraduate catalog.

Career Opportunities

Because of the importance and high visibility of their jobs, advertising, marketing, promotions, public relations and sales managers often are prime candidates for advancement to the highest ranks. Well-trained, experienced and successful managers may be promoted to higher positions in their own or another firm; some become top executives. Managers with extensive experience and sufficient capital may open their businesses. Marketing managers held more than a fourth of the jobs; the professional, scientific and technical services, and the finance and insurance industries employed almost one-third of marketing managers.

To learn more about how Spring Arbor helps its graduates prepare for a career, visit our career development section.

On-Campus Opportunities

Within the Gainey School of Business, there are a wide range of opportunities for students to get involved, apply what they’re learning in the classroom in a practical way, and meet students who have similar passions. Here is a list of just some of the opportunities available:

  • ENACTUS: ENACTUS is an international organization that encourages students to use the skills they are developing to pursue business-related projects that will improve their respective communities. Students from a wide range of majors and academic departments participate in ENACTUS projects. This is sponsored through the Gainey School of Business.
  • Etiquette Dinner (event): As students look to graduation, they are invited to participate in the Etiquette Dinner that happens every February, where an expert leads students through a formal dinner, instructing them on the dos and don’ts of dining in a professional setting. This is a service offered through the Career Development office.
  • Student Government Association (SGA): The Student Government Association serves as a liaison between students and the University. They also coordinate many of the events on campus, organize various student groups and ensure that the student voice is heard loud and clear across campus. Visit the SGA page.

See a full list of the various activities and organizations available to students at Spring Arbor University.