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Marketing & Communications

Amplifying the story of SAU.

The Marketing & Communications team is a group of skilled marketers and communicators, called to serve as the voice of SAU. Guided by the mission of our university, we strive to shine the light of Christ through thoughtful collaboration by inviting people into our community and sharing a unified SAU story.

What We Do

The primary functions of the SAU Marketing & Communication team include:

  • Branding
  • Advertising
  • Public & Media Relations
  • Internal & External Communications
  • Storytelling
  • Campus Aesthetic & Signage

How We Can Help

The Marketing & Communications team provides the following services to the schools and departments of Spring Arbor University.

  • Design Services
  • Video/Photography
  • Social Media Coverage of Events
  • Website Updates
  • Emails Announcements
  • Campus Signage
  • Storytelling and Press Releases
  • Digital Sign Announcements

Please submit a Marketing Project Request and a member of our team will reach out to gather additional details and discuss how we can best serve you.

Meet The Team

Marla Sanford
Vice President of Marketing/CMO

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Marketing Director
Jordan Kelly
Web Developer
Fielding Fowler
Visual Design Strategist

Jon Gerten
Video Marketing Strategist
Mark Adema
Content Marketing Strategist

Order Business Cards, Envelopes, & Stationery

Ordering customized stationery for your department can be handled entirely online! Use the following steps to order stationary through the Mitchell Graphics storefront:

  1. Log in to the Mitchell Graphics website
    1. If this is your first time logging in, please email marketing@arbor.edu to request access.
    2. Once you log in, you can reset your password. Use this new login on the Mitchell Graphics website to place an order.
  2. Once logged in, you will be taken to the main menu to place an order
  3. To begin an order, click “Product Catalog” and then “Corporate Stationery.”
  4. You will then see four products available to order: Business cards, envelopes, letterhead, and note cards (note cards can be ordered by clicking “Select >>” after “Corporate Stationery” is clicked).
  5. Click on any of the categories (business card, envelope, or letterhead) and then click the “Select >>” button (for envelopes, there are multiple sizes you can order).
  6. Change the quantity needed for the order (different products have different minimums for which you can order) and then click “Next >>.”
  7. Fill out the necessary information for the document you are ordering.
    1. Business card: title, email, at least one phone number, the department you are in as well as the address of the university or site where your office is located. Leave the web address as-is (www.arbor.edu).
    2. Envelope: department and proper return address.
    3. Letterhead: department, address, phone, and leave the website as-is (www.arbor.edu).
    4. Notecard: You have the option of selecting a department if need be.
  8. Click “Add to Cart >>” once you’ve reviewed the proof of the design.
  9. Go through the check-out process by providing the required information
  10. Once submitted, the order will go through M&C for review. Once approved, the order will be sent on Mitchell Graphics and the prints will be delivered to you.
  11. Invoices will be processed by M&C using the account number provided during the checkout process.
  12. If any questions arise during this process, please reach out to Marketing at marketing@arbor.edu

Brand Style Guide

Learn more about the correct uses for the SAU logo and academic seal, what our school colors are (exactly), approved fonts, and more! Check out our brand style guide.

Requesting University Logos

Need the Spring Arbor University logo for something? No problem! Just email us at marketing@arbor.edu and let us know what color, size, and file type you need.

Email Signatures

Need to create your email signature, but wondering how it should look and what it should say? Please us the example below to craft your professional email signature:

Name
Job Title
Spring Arbor University
o 517.750.1111 | c 517.750.1234
arbor.edu

Header text

Social Media Policy

At Spring Arbor University (SAU), we aim to use our social media channels to foster engagement
with our audience, provide relevant information about SAU and enhance public perception of
our institution.
In order to encourage appropriate conversations on our channels, our page administrators
reserve the right to remove any content that does not meet the guidelines specified below.
Posts may be removed for any of the following reasons, at any time:

  • Use of obscene, profane, discriminatory, threatening or harassing language
  • Disclosure of information that is confidential by law
  • Comments that advocate illegal activity
  • Posts violating copyrights or trademarks
  • Advertisement or promotion of commercial products, services, entities or individuals
  • Impersonation of any individual

SAU’s social media channels are not to be used for the following purposes:

  • Promoting events, products or discounts that are unrelated to SAU
  • Communicating directly with prospective students who wish to request more information about personal financial aid or registration
  • Inquiring about course work, grades or academic standing

Administrators of SAU’s social media accounts are careful to observe and monitor the content
posted or linked to on our pages. The presence of any link on SAU’s social media channels that
does not include arbor.edu or saucougars.com, whether posted by administrators or other
users, does not imply SAU’s approval of the linked website in whole or in part.
Posts by SAU channels will appear as “Spring Arbor University.” An official image, such as SAU’s
logo or an image of our Spring Arbor campus, will be used as our profile image. Comments
made by users other than “Spring Arbor University” do not necessarily reflect the opinions or
position of SAU. All users are responsible for links and other content posted from their personal
accounts.
We welcome the help and input of our followers. Should you see any inappropriate content or
behavior on our pages, please contact us via social media or using the information below. We
will do our best to resolve the issue in order to meet the above guidelines.
Please direct any further questions to Marketing & Communications at
marketing@arbor.edu.

Web Accessibility Policy

Spring Arbor University is committed to compliance with the American with Disabilities Act of 1990, as amended, (ADA), and Section 504 of the Rehabilitation Act of 1973, for ALL SAU websites, whether internally or externally developed, to ensure that all website visitors will be able to independently engage with SAU web properties and the use of assistive technology will not prevent visitors from accessing SAU online materials.

  • Spring Arbor University has adopted this Web Accessibility Policy in order to ensure that online content is accessible to students, prospective students, employees, guests, and visitors with disabilities. The Web Accessibility Policy utilizes the W3C’s Web Content Accessibility Guidelines (WCAG) level A and AA, as well as Web Accessibility Initiative- Accessible Rich Internet Suite (WAI-ARIA). SAU will partner with Siteimprove to do manual testing of edu as well.
  • Spring Arbor University has designated a Web Accessibility Coordinator to coordinate and implement this Web Accessibility Policy, and all other commitments undertaken by the University relating to web accessibility. The Web Accessibility Coordinator’s name, title, office address, telephone number, and email address are as —follows:

    Jordan Kelly, Web Developer
    Spring Arbor University, 106 E. Main Street, Spring Arbor, MI 49283
    517.750.1200
    jordan.kelly@arbor.edu
  • Spring Arbor University will enlist the Web Accessibility Coordinator to ensure that content obtained through a third party and made available on the website is accessible, and in directing faculty, staff, administrators and the Marketing and Communications department to ensure that any University acquisition or use of online content provided by third parties that the University chooses to make available on its websites, will provide equal opportunity to the educational benefits and opportunities afforded by the technology, and equal treatment in the use of such technology.
  • The Marketing and Communications department of the University is responsible for reviewing and evaluating new materials that are published and uploaded to the University’s website. University faculty, staff, administrators, the Marketing and Communications department, and the Web Accessibility Coordinator must take all steps reasonably calculated to prevent an individual outside of the University from posting on the University’s website and to promptly remove any inaccessible content, once the University becomes aware of such content.
  • The Marketing and Communications department will provide initial and annual training, (facilitated in whole or in part by individuals with sufficient knowledge, skill, and experience to understand and employ the technical standards adopted by the University in this Policy), for any staff responsible for creating or distributing information with online content to students, employees, guests, and visitors with disabilities, including, but not limited to, training on the Web Accessibility Policy, and their roles and responsibilities to ensure that web design, documents, and multimedia content are accessible.
  • Spring Arbor University will complete an accessibility audit once each calendar-year quarter, under the direction of the Web Accessibility Coordinator, in order to assess whether or not content is accessible, measured against the technical standards adopted in this Web Accessibility Policy. All problems identified through the Audit will be documented, evaluated, and, if necessary, remediated within a reasonable period of time.
  • Students, prospective students, employees, guests, and visitors may report violations of the technical standards used by the University, file a formal complaint through Section 504 and Title II grievance procedures, and/or contact the Web Accessibility Coordinator with any accessibility concerns at the Web Accessibility Coordinator’s contact information set forth above. Any accessibility concerns also may be reported to marketing@arbor.edu.

For assistance in accessing www.arbor.edu due to a disability, or for any other reason, please contact marketing@arbor.edu.

Accessibility Statement for Spring Arbor University

It is our mission to ensure that everyone who visits Spring Arbor University’s website feels welcome and their experience is rewarding.

Spring Arbor University is committed to ensuring accessibility of its website and intranet to people with disabilities. It is the University’s goal that new and updated web content produced by the University will meet W3C WAI’s Web Content Accessibility Guidelines 2.0, Level A and Level AA conformance, by Sept. 1, 2018.

Existing web content produced by Spring Arbor University will meet the standard adopted in this Web Accessibility Policy by Sept. 1, 2018.

This policy applies to all web content produced or updated by Spring Arbor University and to third-party content the University chooses to make available on its website. In addition, Spring Arbor University will ensure third-party content providers are aware of the University’s Web Accessibility Policy. Spring Arbor University will also favor providers based on their accessibility conformance claims.